Practical methods for effective models in residential development
2-day international educational forum

June 24-25, 2019
The central event in the methodology for assessing and designing the quality of the living environment and the effectiveness of development projects first presented on the defense of theses at the University of Rome La Sapienza (Italy) in 2018. The technique was developed in the course of scientific research (authors Natalya Balukhina and Alfia Gibadulina), based on systematized recent international experience and a large number of studied modern Russian cases. The result of the research are tools and matrices that allow quantifying the economic efficiency and quality of development projects according to 4 basic characteristics: density, compactness, coherence, and diversity.
Practical methods for effective models in residential development
There is a close relationship between urban form and sustainable economic development, but it is not obvious.

Are there any methods to measure this relationship?
How to combine Russian regulatory requirements with new building formats?

provide working tools to increase profitability of development projects using effective and innovative solutions
An educational forum "Practical methods for effective models in residential development"
was held in Moscow on the 24th-25th of June, organized jointly by the Developer's school and Pinar Consulting. The forum was attended by 12 speakers, including 8 invited from Italy, Holland, Finland, and China.

The forum gathered 60 participants from Russia and the CIS countries - key developers from construction and investment companies.

The program content of the forum gradually covered approaches to the qualimetric assessment of the efficiency in residential development models. On the first day, the reports covered topics ranging from real estate trends to performance measurement methods. The second day dealt with financial, technological and legal aspects. The interest and questions from the listeners were evoked by numerous examples from Russian and foreign practice, which were described in the reports of the speakers. The most vivid discussions of the participants were caused by the presentations of the second day on the research on lost financial opportunities and qualimetric programs.

The forum confirmed the relevance of the topic and the demand of the professional development community for scientific approaches to the formation of quarterly development and integrated development projects. The demand for new technologies and methods for the efficiency of development is also increasing.

I day
June 24, 2019

Welcome speech.
Speaker: Alexey Shepel.
The urgency of transition to the new goals for developers. Discrepancies between the Russian regulatory field and new paradigms in development of sustainable urban systems.

Section 1 "The current state of development in residential real estate market, emerging and old problems, trends"

Topic: Facing the problems of Russian cities. The risks of the investor in the economic recession. Opportunities for developers in a new economic context.
Speaker: Alfiya Gibadulina

Topic: Indicators of the transitional state at the market and their interpretation.
Speaker: Natalya Balukhina

Topic: Quality components of economically sustainable and comfortable residential area.
Speaker: Natalya Balukhina

11:00 - 11:15
Coffee break.

Section 2 "The balance between comfort and high building intensity - European experience, innovations."

Topic: The balance between density and comfort.
Speaker: Rudy Uytenhaak

12:40 – 13:40

13:40 – 14:50
Topic: Housing and its morphotypes in the measurement of modern metropolitan areas: architectural experiments in Europe.
Speaker: Domizia Mandolezi and Leila Boquicchio

Section 3 "Components accompanying Efficiency"
14:50 - 16:00
Topic: MIXED USE - proportions: housing, services, business activity. Housing and services - how to distribute non-residential functions across the territory.
Speaker: Joost van den Hoek

16:00 - 16:15
Coffee break.

16:14 - 17:00
Topic: Quality characteristics of the living environment and measured parameters. The main morphotypes of the living environment, their characteristics and niches, which are unoccupied in Russia.
Speaker: Alfiya Gibadulina

Topic: Methods of measuring public spaces in order to evaluate their effectiveness.
Speaker: Alfiya Gibadulina

17:00 - 17:40
Topic: Efficiency of mobility networks and relation to business activities.
Speaker: Natalya Balukhina

Section 4 "Redevelopment projects - trends in the context of economic requirements. European experience"

17:40 - 18:50
Topic: Positive experience in building residential neighborhoods in the Nordic countries. Land redevelopment project (JATKASAARI, Helsinki).
Speaker: Matti Kaijansinkko

19:00 - 21:00

II day
June 25, 2019
Section 4 "Redevelopment projects - trends in the context of economic requirements. European experience" (continued)

09:00 - 10:20
Topic: How to re-populate the city: new residential areas in previously built-up areas, using the example of two projects in the city of Perugia.
Speaker: Giovanna Signorini

Section 5 "Work in the current regulatory context"

10:20 - 11:00
Topic: Spatial parameters of urban development efficiency and tools to their implementation in the context of current regulations.
Speaker: Elena Chuguevskaya

11:00 - 11:20
Coffee break.

11:20 - 12:00
Topic: Experience in changing regulatory context: difficulties and solutions.
Speaker: Svetlana Bachurina

Section 7 "Qualimetric analysis and financial potential of projects. Cases
12:00 - 13:00
Topic: Analysis of the quality of the living environment. New microdistricts built as a part of integrated and/or complex development projects.
Speaker: Alfiya Gibadulina

13:00 - 14:00

14:00 - 15:20

Topic: "Stretching efficiency" or where a billion is lost?
Speaker: Natalya Balukhina

15:20 - 16:20
Topic: How to make a correct diagnosis for your project and what is the qualimetric strategy at the pre-project stage.
Speaker: Alfiya Gibadulina

Section 8 "Open discussion, private issues, short consultations".
16:20 - 16:40
Q&A session. Participants can address any questions to the experts. Discussion of the results of the conference.
16:40 - 17:00
Efficiency technologies (innovative solutions, materials, waste disposal, software, etc.)
17:00 - 17:10
Concluding words.

Alexey Shepel
Commercial Director, "Mosproject"
Member of the Council for the Development of Urban Areas and Public Spaces under the Chairman of the State Duma V.V. Volodin.
From 1999 to 2000 headed the financial department of the holding company OJSC Glavmosstroy.
From 2003 to 2006, served as General Director of the State Unitary Enterprise of the City of Moscow Stroymontazh-M.
Since 2006, has been appointed Head of the Office for Urban Development Programs for Housing Policy of the Department for Urban Planning Policy, Development and Reconstruction of the City of Moscow.
In 2008, became an advisor to the First Deputy Mayor of Moscow in the Government of Moscow, the head of the Complex of urban planning policy and construction of the city of Moscow V.I. Resin.
Since 2017, has held the position of Commercial Director at Mosproject for the integrated design of urban planning ensembles, residential areas, and unique buildings and structures.
Since 2017, has been Assistant to the Chairman of the State Duma Committee on Housing Policy and Housing and Communal Services G.P. Khovansky. General Director of S.Holding Corporation
Rudy Uytenhaak
Founder of the architectural firm Rudy Uytenhaak Architectenbureau, Amsterdam, taught at Eindhoven University of Technology, as well as at Delft University of Technology
Guru on comfortable density, the author of the book "Cities full of space." Typical for his agency is the transfer of analytical research into rational and innovative projects.
Research Interests:
comfortable density, quantitative characteristics of quality, practical solutions for the implementation of affordable housing plans

Matti Kaijansinkko
Architect, Project Manager for the Western Harbor Planning Project in Helsinki. Since 2001, has been working in the Helsinki Urban Planning Board.
The winner of many European competitions in the field of architecture and design, has repeatedly demonstrated his work in the Finnish Museum of Architecture. In 1998, was awarded the award of Reim Pietila From 1999 to 2011, he taught at the Technical University of Helsinki (now Aalto University). He led the development of a master plan for Jätkäsaari territory (2006) and Hernesaari (2018).
Joost van den Hoek
Architect, urban planner, director of urban planning and design of the Chinese-Dutch design firm "Nitagroup", researcher
Professional town planner and researcher with extensive planning experience in Europe and Asia. Before moving to Shanghai, he participated in many Dutch key projects, such as the Amsterdam Zuidas, the Arena Boulevard, the Hart van Zuid Hengelo, the Business District Almere.
The study is devoted to the study of the mixed use index, which determines the urban mix and its relationship to the density of the city.

Domizia Mandolesi
Architect, Professor at the University of Rome La Sapienza, HousingLab Research Laboratory for Urban Regeneration, Housing and Typological Innovations
Scientific director and member of the International Academy-Research Group IBA Parkstad 2013-2020 - Coordinator: Jo Coenen.
Responsible for the International Scientific Cooperation Agreement between the Department of Architecture and Projects (DiAP), Sapienza University in Rome (Italy) and the Faculty of Architecture, Construction and Planning of the University of Melbourne (Australia).
Dominizia is the director of an architectural magazine "Construction Industry".

Giovanna Signorini
Architect, director of communications and co-founder of the architectural and engineering company EXID s.r.l. Architecture Engineering, Perugia
Specialist in the field of architecture and restoration / reconstruction, as well as interior design.
She worked for West Berlin in the agency I.B.A. Internationale Bauaustellung ", funded by the Berlin Senate as part of the program for the reconstruction of the city of Berlin.
In addition to architectural practice in Perugia, she worked in Paris in collaboration with French colleagues.
Natalya Balukhina
Architect, urbanist, researcher, founder of the design and research laboratory PINAR consulting
Author and co-author of more than 100 projects, most of which are implemented in the territory of the Russian Federation. In 2018 she received the title of PhD in "Territorial, Urban & Landscape Planning" of the University of Rome "La Sapienza", subject: "Project and consulting activities: analysis of spatial and functional efficiency, development of residential development projects".
Research Interests: renovation of urban areas; Adaptation of European project strategies, models and approaches to the Russian context.
Alfiya Gibadulina
Architect, urbanist, researcher, founder of the design and research laboratory PINAR consulting
Author and co-author of more than 100 projects, most of which are implemented in the territory of the Russian Federation. In 2018, she received the title PhD in "Architecture. Theories and Projects of the University of Rome "La Sapienza", the theme: "The Development of the Residential Development".
Project and consulting activities: analysis of spatial and functional efficiency, development of residential development projects.
Research Interests: measured parameters of the quality of the urban environment, the relationship of the spatial parameters of development with the economy, the post-Soviet city in a post-industrial economy.
Svetlana Bachurina
Executive Secretary of the Expert Council on construction, industry, building materials and problems of shared construction under the Committee of the State Duma on transport and construction
Assistant to the Deputy of the State Duma of the Russian Federation V.I.Resin, Advisor to the President of NOPRIZ, Doctor of Economics.
Since 1975, she has been working in the Construction Complex of the city of Moscow, at present he is an Advisor to the Deputy Mayor of Moscow for urban planning and construction issues M. Sh. Khusnullin.
With the direct participation of Svetlana Samuilovna as a leading expert, legal support and automated systems were created in the field of urban planning.
Elena Chuguevskaya
Member of the Union of Architects of Russia
Honored Architect of the Udmurt Republic
Member of the Moscow Chamber of Architects
Professor MAAM (International Academy of Architecture. Branch in Moscow)
Member of the Expert Council under the Committee on Transport and Construction of the State Duma of the Russian Federation.
Actual State Counselor of the Russian Federation, Grade 2
Graduated from the Sverdlovsk Institute of Architecture.
In 2001 graduated from the Ural Academy of Public Service.
In March 2014 completed a professional internship in Japan on the topic "Urban environment". Author of more than 30 publications. Awarded the badge of the National Association of Designers and Surveyors.
Leila Bochicchio
Doctor of Science, architect, member of the Italian Union of Architects.
Researcher at the University of Rome La Sapienza in the HousingLab experimental laboratory for housing design, DiAP.
Research at HousingLab, DiAP-Sapienza "Renovation of cities and buildings: integration between residential buildings, transportation systems and service networks for accessible and ecologically clean areas. Intervention strategies." Assistant coordinator Professor Domizio Mandolezi.
Promoter and tutor at the Association of Hybrid Cities.
Experience in design cooperation with French companies, Marseille, France.